7 UX Tips For Your Next Website Redesign

The success of a website is determined by how easily visitors can navigate pages. It is measured by the functionality, scalability, and accessibility of different features. The usability of your website lies in how easily it engages and converts page visitors.

Because of this, user experience(UX) holds a top priority in website design. The graphics, mobile responsiveness, and speed play a significant role in who comes and stays on your website. For both new and website redesign processes, UX elements determine the success of your digital marketing efforts.

1. Keep it Recognizable

Photo Credit: Pixabay

With the many website designs coming up every day, it’s natural that you want to add all the latest UX features. These trends can be exciting, but including them all at once can be confusing to visitors.

Because of this, it is necessary to adopt designs with minimal differences. For example, maintaining the position of navigation menus can be less confusing to your visitors. This is because your return users won’t have to relearn how to navigate your website again.

This saves time and makes the elements effective enough for users to want to share the feeling with others.

2. User Understanding is Key

Before redesigning your website, remember that your business website isn’t for you. It is for a target market that may be interested in what you offer.

And since a target market encompasses different buyer personas, it is important to understand yours. First, carry out extensive market research with different data-driven marketing personas.

Next, segment your audience based on location, demographic, and interest. You are bound to have new and returning visitors coming to your website. Because of this, you must include accessible elements that keep them on your pages for longer. Have clickable navigation menus in the best positions on your pages.

In instances where a web design company is handling your redesign process, share previous client data. Include data that shows new, return, and bounced visits. With this information, a top website design company will include features that attract massive attention.

The benefit of employing professionals is that they understand the previous and current markets. They have tools that capture real-time data of the latest trends. A good look at your analytics will reveal what needs to stay or change in your website.

Read more: https://tudip.com/blog-post/7-ux-tips-for-your-next-website-redesign/